If you are unfamiliar with supplements, trying to get them can be confusing and overwhelming, because there are so many different brands and products, with new ones developing all the time. Couple of different methods currently so many goods that it is practically impossible to keep track of all things. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can even be confusing, because according to the who you talk to, you probably very different impression. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone needs to take many different supplements and people on the other side saying all supplements are worthless. There’s issues, the simple somewhere in joining. There are certainly some great supplements available, but many products essentially worthless, and others have some positive benefits, but aren’t worth the cost for them.
Perhaps the greatest amount of supplement confusion stems inside marketing tactics companies use to promote their products, particularly magazines. Many exercise and fitness magazines are owned by the same company as the that are advertised the particular magazine and even some of the articles are made to promote their own brand of cures. When I worked in supplement stores I frequently spoke with folks about supplements as it was interesting that many people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented in an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by various studies, or have got nothing to use the product for sale. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read the original study, but benefit for those a daunting task even for people in the industry. Of course, supplement companies are well associated with that fact where they expect that men and women not fact check their claims.
By quoting information from scientific studies, companies often you will need to make their products sound better compared to what they actually are. Detrimental thing is both reputable and disreputable companies use this plan to help market their products. Main difference between the bad and the good companies is reputable companies put quality ingredients in many and the labels contain accurate information. Disreputable supplement companies may have lower sums of ingredients than the label claims or their supplements may even contain a lot of the listed ingredients at all.
Companies frequently pull off making questionable claims or lying about how much of an element is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is really a regulation about what information can be visible on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have products and are what are called “structure/function” claims.
A structure/function claim would be like a calcium supplement label stating that “calcium is important for strong bones.” The label is not supposed to state “this supplement stops osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ailment.” These statements are required, because government regulations say that merely drug can make claims about preventing or treating diseases.
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